The front cover features a half body Priscilla Meirelles reminiscent of a very 1970’s cover execution. I have no way of knowing the exact circulation, ad rates and other details.
They have the money given the number of ads for the first ish even if the cash-kind split is estimated to be 60%-40%. I obviously can’t tell which of these ads were paid for in cash or via x-deals but knowing how foreign franchises cost (the cheapest I know is USD $1,000.00 per issue) it isn’t cheap. They seem to have their target market in order with the ads. The advertisers for the first issue include: Bench Body, Oris, Sofitel, Marlboro, Johnnie Walker, Motor Image (SUbaru), Lacoste Footwear, ALEXIS (watches), Rudy Project, Tabaqueria, Hamilton, and Linden Suites just to name a few.
Playboy Philippines aims to target a slightly older demographic. Notes: The page count is actually more than 128 as some ads are not part of the pagination while some are note a special execution of a 3 page fold out (6 pages back to back) Page count: 128 pages including Front, Back, Inside Front and Inside Back Cover
